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The latest marketing research from top business schools.
No opinions or sketchy data.
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What other evidence-based marketers say
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Extremely useful recommendations. They’re also a great conversation starter!
Gabriella Aaraujo - Google
Senior Product Marketing Manager
What marketing professors say
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Ariyh does an excellent job at translating our academic research into clear and actionable advice.
Norbert Schwarz - Provost Professor
Marshall School of Business
What marketing professors say
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Too many marketers rely on biased opinions and distorted data. Finally a scientific approach!
Stefano Puntoni - Professor of Marketing
Rotterdam School of Management
What other evidence-based marketers say
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Actionable quality insights are rare. We use Ariyh to inform our strategy and optimize our tactics.
Caroline Cadwell - Carts Guru
Chief Revenue Officer

Myth
“Invite a friend to get $20 off” is the best incentive.
Reality
“Give your friend a discount” referrals work 86% better.
People want to help their friends, not profit from them.
Myth
Use “We’re happy to help” when speaking to customers.
Reality
“I” instead of “We”increases satisfaction and sales. 92% of managers use “We” because of a 1982 study.