Most marketers
are decades behind
the latest evidence
Myth
“Invite a friend to get $20 off” is the best incentive.Reality
“Give your friend a discount” referrals work 86% better.
People want to help their friends, not profit from them.Myth
Use “We’re happy to help” when speaking to customers.Reality
“I” instead of “We”increases satisfaction and sales. 92% of managers use “We” because of a 1982 study.
Playbooks Boost your profits using the latest science. Not opinions or sketchy data.
Boost your profits using the latest science. Not opinions or sketchy data.
Pricing & Promotions
Optimize your pricing to be more attractive, accurately find your most profitable price point, and make your promotions convert better.
Ecommerce Optimization
Make your Ecommerce business more profitable. 74 practical recommendations based on 1,200+ pages worth of the latest research.