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What other evidence-based marketers say
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Gabriella Aaraujo - Google
Senior Product Marketing Manager
What marketing professors say
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Ariyh does an excellent job at translating our academic research into clear and actionable advice.
Norbert Schwarz - Provost Professor
Marshall School of Business
What marketing professors say
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Stefano Puntoni - Professor of Marketing
Rotterdam School of Management
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Chief Revenue Officer

Myth
“Invite a friend to get $20 off” is the best incentive.
Reality
“Give your friend a discount” referrals work 86% better.
People want to help their friends, not profit from them.
Myth
Use “We’re happy to help” when speaking to customers.
Reality
“I” instead of “We”increases satisfaction and sales. 92% of managers use “We” because of a 1982 study.