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The latest marketing research from top business schools.
No opinions or sketchy data.
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Ariyh does an excellent job at translating our academic research into clear and actionable advice.
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Marshall School of Business
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Rotterdam School of Management
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Most marketers
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the latest evidence
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Myth
“Invite a friend to get $20 off” is the best incentive.Reality
“Give your friend a discount” referrals work 86% better.
People want to help their friends, not profit from them. -
Myth
Use “We’re happy to help” when speaking to customers.Reality
“I” instead of “We” increases satisfaction and sales. 92% of managers use “We” because of a 1982 study.
Research from the best business schools in the world:
